CRM System: How Much Does CRM Integration Cost? | Techcronus
Are you looking for CRM Integration cost automation solutions in managing your client base?
Customer Relationship Management Software is all that you must have! Let’s understand more in detail –
What is CRM software?
Customer relationship management platform combines personalized strategies with the latest technologies for smartly managing the interactions of business with customers. It collects and analyzes the data from the first point of contact to post-sale interaction to formulate strategies accordingly based on data points.
How does CRM integration work?
CRM integration is the procedure of connecting the CRM system with different systems for simplifying the business operation and seamlessly integrating it with the 3rd party system. This smart integration gives you the right data at the right time enabling automation into the business activities with an orchestration of workflows.
Undoubtedly, the demand for CRM integration has increased widely since it improves employee productivity and contributes significantly towards delivering excellent customer experience.
The Market Overview
According to reports, the $45 billion CRM industry has tripled its size over the last decade. This shows the wide market of the CRM industry for various verticals. No wonder, there are thousands of CRM platforms available that offer custom software solutions and help them in customer retention at the helm.
However, various companies assume that if they filter the options from the advertisement cost, they will be able to narrow down the options in finding the perfect fit.
CRM implementations contribute crucially towards the ecosystem from enhancing the business to building and maintaining a long-term relationship with clients.
For instance, ecosystems not only include vendors of software or large-scale corporations but also consulting firms in managing the installations and third-party maintenance providers.
Benefits of CRM integration into your business
1. Workflow automation
CRM software makes your business processes easier by automating the workflow. It lets you create rules and comes with sales force automation features to make your team more productive and efficient.
And when you set rules, customers can easily fill out the contact form through your website. The CRM software will automatically redirect the message to the respective sales representative.
In case if the lead doesn’t respond to your proposal, CRM will send a follow-up message or email as per the pre-set times within two business days.
2. Offers Customization
No two businesses can be exactly the same. And therefore, every organization that uses CRM software looks for customizations to ensure that their business’s unique needs are met.
Some CRM solutions give you the freedom to select and include features in your package. You may choose customization for basic areas like- adding contact fields, creating custom reports, and select which data to depict on the dashboard and more.
You can add plugins and extensions and some of the add-on features and functions to leverage the power of software and expand its capabilities.
3. Third-party integration
If you can connect your CRM software with other solutions, you can significantly save a lot of your time and money. Most of the CRM programs offer third-party integration, however, ensure that it is compatible with the software.
For instance, CRM software Salesforce lets you connect it with wide solutions like Mailchimp for email marketing, QuickBooks for accounting and DocuSign for e-signature.
4. Impeccable Customer service
With the help of CRM software, you can acquire and retain your customers by delivering impeccable customer services with a tinge of personalization. Have a look at the following capabilities for streamlining your customer support system team and sales representative’s performance and productivity -:
- Gives you a 360-degree view of your business and targeted demographics so you can know your customers right from the first point of interaction
- Automatically tracks all points of contact and communication and helps you from lead generation to closing the sales deal
- Make use of the customer’s first name to add personalization to every message
- Automatically respond to customer inquiries and messages so they don’t feel neglected
5. Employee tracking
CRM software is the most popular way to track the performance and activities of employees. All you have to do is select software and assign accounts to your employee. They will fill in the work details and that’s how you can track their working hours, tasks and responsibility, sales figures, meetings and more.
Supervisors can review their activities during the working hours on dashboards and identify their strengths and weaknesses.
You can use this software for reviewing and assessing employee goals, and making decisions for increments, incentives and rewards. Based on that, train your employee and prepare them accordingly for the upcoming project.
Popular Examples of CRM Systems That You Must Use For Your Business
Dynamics 365 Marketing
Dynamics 365 Marketing is an advanced Marketing Automation solution that helps you in converting your prospects into long-term customers by creating personalized event-triggered marketing campaigns and programs. You can even track your KPIs to leverage data-driven marketing solutions for your business.
Dynamic 365 Customer service
Dynamics 365 Customer service is a significant module for customer service automation. It empowers agents and exceeds the expectations of your customers by providing 360-degree support solutions, anytime, anywhere with personalized experiences.
SalesForce
SalesForce is a popularly used CRM software that manages and integrates customer-related data in one, easily accessible place. From tracking the history of customers to predicting customer needs accurately, it helps you retain your customers and boost their loyalty at par.
How Much Does CRM Integration Actually Cost?
On average, a CRM integration cost starts from $10,000 for a sales team of almost 10 users. However, it also includes the time spent on selecting and integrating the CRM with an additional cost of training and consultation and the cost of reduced productivity at the time of the migration process.
Along with that, you need to consider factors that leave a significant impact on the cost of your CRM implementation project:
- Determine the aggregate cost of your CRM subscription
- Determine the charges of the company for migrating your data
- Decide whether you want to hire an external consultant
- Know if a company offers consultation services and how much
- Prepare a list of tools required for integrating them into your new CRM
- Know the estimated time taken for migrating from one CRM to the other
- Know how much time will your team take to learn how to use the new CRM productively
Have a look here for a detailed price discussion-:
CRM implementation cost breakdown:
Are you thrilled to know about a new CRM integration cost? Consider these below-mentioned lists -:
1. CRM annual subscription
As discussed the CRM annual subscription starts from $1,500 and consists of 10 users. The Cloud-based CRMs will provide you with pricing plans combining different types of features and services you can expect. It further includes-:
- Features and limitations
- Customer support
For instance, one CRM software may include a starter plan with basic features. It may exclude some of the essential features like lead scoring, email sequences and custom reports. So, accordingly, the basis will be charged and priced on your selective range of features.
2. CRM feeds for Setup, training, and data migration
CRM implementation costs always include – setup fees for imparting training and for migrating your data. The fees start from $1,800. You can always search online communities and discuss their experiences with CRM vendors.
Also, if you want to save the cost of team training, you can look for training content and tutorials from experts. You can leverage the power of free training offered by your company.
However, data migration may look like the biggest hidden fee for your sales teams. In that case, you can switch directly to a new CRM system without any hidden fees.
3. The cost of reduced productivity during migration and training
You can never miss on the price of productivity as it may give you big gains and losses in your budget. On an estimate, the cost starts from $3,000.
So, when your data is being migrated and your new reps are still learning to pace up with the new system, you may lose your premium working hours based on that.
And if you want a more precise calculation, count the salary of your team and assume that they will be working at half or reduced speed till your reps speed up with the new system.
4. VoIP and telephony
While calculating the cost of CRM, you cannot miss the cost incurred for sales activity. Add this charge as your CRM costs if you want to pay it on your own.
You may offer a specific limit of calling minutes per user- inbound or outbound selecting a specific location. The cost of VoIP and telephony starts from $1200.
Additionally, you may have to dig around some time to prepare deeper reports, book, and host meetings, prepare schedules, and create and sign quotations and proposals.
The Final Words
Businesses are increasingly expanding their technology portfolio with an urge of implementing a solid integration strategy. And, you can’t deny that CRM integration is undoubtedly improving the workflow and bringing efficiency to the workplace.
It has significantly revolutionized the way interactions used to happen between sales representatives and customers. Today, by leveraging the power of CRM software, you can improve your customer base and boost loyalty at the helm.
Are you planning for CRM integration cost for streamlining your business operations? Techcronus will help you with cloud-based customer relationship management now!